More info about Bianchi with remark that this brand is not fully customized since it is a high production bike
Founded in 1885 by Edoardo Bianchi. The first racing –but also Mountainbikes- were produced by Bianchi. Legends like Fausto Coppi and Marco Pantani achieved their biggest successes on Bianchi’s, but also today the typical ‘celeste’ colored bikes can be admired in the peloton (e.g the Dutch Team Jumbo Lotto, with riders like Steven Kruijswijk and Robert Geesink).